Application Based Activities

Gauge Student Knowledge in Real-World Scenarios

Connect Application Based Activities (ABAs) in Business & Economics are interactive case studies designed to help students understand how the theory they learn applies in practice. Through engaging in real-world business scenarios that put them in the driving seat, students apply the course concepts they have learned as well as practice their problem-solving and critical thinking skills.

We have over 120 ABAs across Economics, Corporate Finance, Personal Finance, International Business, Introduction to Business, Management and Marketing courses, alongside Student Success modules that provide extra support for students around key 21st Century skills as they navigate through university and beyond.

Features include:

  • Automatic grading synched with Connect gradebook
  • Data-informed decision-making scenarios that allow for multiple outcomes
  • Interactive, game-like interface
  • Students practice problem-solving skills in real-world scenarios
  • Reinforces key course learning objectives

Higher Order Learning

We created these Application-Based Activities to help students develop their higher-order thinking skills aligned with Bloom’s Taxonomy. By assigning these activities, you can help students move from simple memorization to concept application. You can even filter ABAs by Bloom's category.

What's available?

 

Click on the tabs below to see the range of ABAs we have available within the Business and Economics suite:

Intro Economics

  • Analyzing U.S. Price Data: Data Analytics
  • Preparing for Office Hours
  • Basics of Data Analysis 
  • Data Analytics: Comparing Data Sets 
  • Demand and Supply
  • Demand and Supply 2
  • Demand vs. Quantity Demanded
  • Economics of a Pandemic: Supply and Demand
  • Graphs, Slopes and Curves
  • Is All Inefficiency Bad? 
  • Market Forces 
  • Market Structure 
  • Production Possibilities
  • Public Goods
  • Real and Nominal Values
  • Simultaneous Shifts of Supply and Demand 
  • Specialization and Trade
  • Where Do Changes in Price Come From? 

Macroeconomics

  • The Economics of a Pandemic: U.S. Labor Market 
  • Basics of Money
  • Converting Values over time with CPI
  • CPI and Inflation
  • Economic Models: Inputs and Output
  • Exchange Rates and Purchasing Power Parity Theory
  • Fiscal Policy and Multipliers
  • GDP Walkthrough 
  • International Trade
  • Real and Nominal GDP
  • Reserves and Monetary Policy
  • Savings and Lending
  • The Economics of a Pandemic: Who Benefits From Fiscal Policy Stimulus? 
  • Unemployment

Microeconomics

  • Economics of a Pandemic: The Effects on the Perfectly Competitive Labor Market for Line Cooks 
  • Economics of a Pandemic: Supply vs. Quantity Supplied 
  • Economics of a Pandemic: The Perfectly Competitive Market for Hand Sanitizer in the Long Run 
  • Elasticity 
  • Externalities
  • Government Intervention
  • Marginal Product of Labor
  • Measures of Cost 
  • Monopolistic Competition
  • Monopoly 
  • Oligopoly
  • Perfect Competition
  • Price Discrimination
  • Prisoner's Dilemma
  • Production and Cost 
  • Solving for the Profit-Maximizing Quantity
  • Utility Maximization

From Intro Economics 'Data Analytics: Comparing Datasets'

  • Capital Markets
  • Common and Preferred Stock Financing
  • Cost of Capital
  • Current Asset
  • Management
  • Dividend Policy and Retained Earnings
  • External Growth through Mergers
  • Financial Analysis
  • Financial Forecasting
  • International Financial Management
  • Investment Banking
  • Long-term Debt and Lease Financing
  • Operating and Financial Leverage
  • Options and Options Valuation
  • Review of Accounting
  • Risk and Capital Budgeting
  • Source of Short-Term Financing
  • The Capital Budgeting Decision
  • The Goals and Activities of Financial Management
  • The Time Value of Money
  • Valuation and Rates of Return
  • Working Capital and the Financing Decision

From 'The Capital Budgeting Decision'

  • Accounting and Finance Initiatives at Java Jolt
  • Analyzing National Differences in Economic Development
  • Differences in Political/Economic/Legal Systems
  • Ethics: Introducing the Green Machine
  • Exporting and Importing at California Honey – Catch the Buzz!
  • Global Culture: Expanding Cultural Knowledge
  • Global HR: Taking MyHome Bank to India
  • Global Marketing: Vitality Cleanse Takes on Europe!
  • Market Entry: Gelato Pergola
  • Optimizing Organizational Architecture and Strategy
  • Strategy: Catching the Wave at Endless Summer Brewery
  • Student Packs: Navigating a Global Marketplace
  • The Implications of Regional Economic Integration
  • The Global Capital Market
  • Trade Policy Is Us!
  • Understanding Foreign Direct Investment
  • Understanding the Impact of Changing Exchange Rates
  • Understanding the Implications of International Trade Theory
  • Understanding the Implications of the International Monetary System
  • Unique Chic: Managing the Global Supply Chain

From 'Ethics: Introducing the Green Machine'

  • A Clean Cut of Leadership
  • Aligning Organisational Structure and HR 
  • A Salute to Force Field Analysis
  • Baking a Sound Legal Structure
  • Banking on Emotional Intelligence
  • Behavior Modification
  • Bottling Effective Group Decision Making
  • Breaking News: Reports of Structural Dysfunction
  • Capture the Value
  • Change Management
  • Contemporary Management on Wheels
  • Cyberloafing
  • Decision Making
  • Delivering Managerial Control
  • Designing a New Vision
  • Diversity and Work-Life Issues
  • Driving Through HR Matters
  • Electrifying Technology and Innovation
  • Entrepreneurship
  • Ethical Approaches
  • Expectancy Theory
  • Farming Organizational Development
  • Flying to New Heights
  • Global Management
  • Handle with Care
  • Hauling Budgets
  • Human Resource Management
  • Inconvenient Management Perspectives
  • Individual Differences
  • Insuring Effective Decision Making
  • International Management
  • Judging Decision Making
  • Keeping Pets Happy with Evidence-Based Decision Making
  • Landing an Effective Corporate Strategy
  • Lawfully Managing Your Labor Force
  • Leadership
  • Lifting Past Communication Barriers
  • Management History
  • Managerial Challenges
  • Managerial Control
  • Managerial Ethics
  • Managerial Strategy
  • Materializing Motivation through Strategic HR
  • Open for Learning
  • Organizational Culture
  • Organizational Environment
  • Organizational Structure
  • Organizational Structure: Hollow, Modular, and Virtual Planning
  • Planning for a Pandemic
  • Posting Effective Social Media Policies
  • Power & Influence
  • Programming Organizational Politics
  • Quality Starts in the Kitchen
  • Recovery Strategy
  • Reinforcement Theory
  • (Re)planning a Zoo
  • Riding the Change Wave
  • “Rolling” Along the Project
  • Scoring on Organizational Culture
  • Solar Powered Leadership
  • Strategic Planning
  • Streaming Organizational Agility
  • Taking a Shot at Planning
  • Teamwork: Buzzer-Beating Cohesion
  • Teamwork Makes the App Work
  • The Management Game
  • Top Down Approaches to Employee Motivation
  • Trimming Conflict
  • What is Management?

From '(Re)imagining a Zoo'

Human Resources

  • A Day in the Life of HR
  • Dalton’s Delicate Dilemma
  • Diversity & Perception
  • Employee Benefits: So Many Choices
  • Employee Development at Extreme Gym
  • Employee Selection at Data Corps
  • Equal Opportunity at Harper’s Hamburgers
  • Global HRM: Seeing Beneath the Surface
  • Global Management: Seeing Beneath the Surface
  • How Am I Doing? Performance Appraisal
  • HR Planning at Maxco
  • Human Resources Management: Hiring at Data Corps
  • Lawfully Managing Your Labor Force
  • Materializing Motivation through Strategic HR
  • Performance Management: Lagging or Leading?
  • Peyton’s Pay Policy
  • Recognizing Employee Contributions
  • Sabina’s HR Audit
  • To Acquire or Not To Acquire
  • Top Down Approaches to Employee Motivation
  • Training: Onboarding Employees at Kawika
  • Who Can Be Fired? Separating and Retaining Employees

Strategy

  • A Fantastic International Expansion
  • Agency Theory
  • Alliances: Expanding Your World
  • Blue Ocean Strategy
  • Build-Borrow-Buy: Exploring Options for Your World
  • Business Models: Handling Virtual Reality
  • Competitive Advantage
  • Competitive Dynamics
  • Corporate Entrepreneurship
  • Corporate Social Responsibility
  • Culture Change at Logical Logistics
  • Decision Dream Team
  • Diversification
  • Ethics
  • Generic Strategies: A Taste for Strategy
  • Horizontal Integration
  • Human Capital: Retention at App.Me
  • Industry Lifecycle: It’s Your Call
  • Organizational Structure
  • PESTEL Analysis: Scooting over the Border
  • Porter’s Five Forces: New Lights for Classic Styles
  • Process Improvement
  • Resource Based View: To Buy or Not to Buy
  • Shared Value Creation
  • Stakeholders
  • Strategic Alignment
  • Strategy Basics: Restoring Competitive Advantage at Natural Strands
  • Vertical Integration: It’s About Time
  • What is Strategy?

From 'Generic Strategies: A Taste for Strategy'

Mini-simulations (drag and drop)

  • Planning and the Marketing Mix

  • Pricing

  • Buyer Behavior

  • Integrated Marketing Communication

  • Market Research

  • Marketing Metrics

  • Planning & The Marketing Mix

  • Product Development

  • Retail Strategy

    Segmentation

Role playing simulations

  • Advertising and Sales
    Promotion

  • B2B Marketing

  • Consumer Behavior

  • Digital Marketing

  • Global Marketing

  • Integrated Marketing Communications

  • Market Growth Strategies

  • Marketing Environment

  • Marketing Ethics and Social Responsibility

  • Marketing Research

  • Marketing Service Gaps

  • Personal Selling

  • Pricing

  • Product, Branding, and Packaging

  • Retailing and Omnichannel Marketing

  • Segmentation, Targeting, and Positioning

  • Social Media Marketing

  • Supply Chain

  • Supply Chain and Channel Management

  • Value Creation

From 'Market Growth Strategies: The Better Bean'

• Barriers to Goal Achievement
• Communicating with Instructors: Email
• Cover Letters
• Dealing with Test Anxiety
• Emotional Intelligence
• Goal Setting & Setting SMART Goals!
• Group work and Managing Conflict
• Improving Diversity

• Introduction and Building Mission Statements
• Preparing for a Job Interview
• Reading Actively
• Revising a Resume Successful Note Taking
• Tracking Your Time
• Writing in College

From 'Tracking your Time'

Walkthrough a Role-Playing ABA

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