Creating a Coaching Culture

Introduction: The Coaching Challenge for chief executives, HR directors, heads of coaching, internal and external coaches, managers, coach trainers and researchers

Setting the Context: The growth of coaching and the challenges it now faces

Part 1: The Foundational Pillars
What is a coaching culture? The key ingredients
Creating a coaching strategy and aligning it to the wider organisational culture change

Part 2: The Seven Steps
Step One: Developing an effective panel of external coaches
Step Two: Developing the internal coaching and mentoring capacity
Step Three: The organization’s leaders actively support coaching endeavours and align these endeavours to the organizational culture change
Step Four: Coaching moves beyond individual formal sessions to team coaching and organizational learning
Step Five: Coaching becomes embedded in the HR and performance management processes of the organization
Step Six: Coaching becomes the predominant style for managing through out the organization
Step Seven: Coaching becomes how an organization does business with all its stakeholders

Part 3: Integration and Depth
How to get all the elements working together and aligned to the "relational value chain"
Expanding the depth and improving the quality of coaching activities: supervision and continuous personal and professional development
Evaluation, research and the return on investment from creating a coaching culture

Conclusion: The challenges going forward

Bibliography

How do we create a coaching culture?
What will be the benefits for all parties?
How can we link it to the performance of our business?
How do we calculate the return on investment?
How do we make it sustainable?

Organizations are investing large sums of money in employing external and internal coaching and are increasingly under pressure to show a demonstrable return on this investment. In this much-needed book, Hawkins gives a well researched and practical answer to the whole question of how you create a ‘coaching culture’ and provides a step-by step guide to implementing this change. The book includes advice for both coaches and HR professionals on:

• Establishing the right integrated mix of coaching by line managers, internal specialized coaches and external coaches
• Combining individual and team coaching and connect both to the organizational change agenda
• Harvesting the organizational learning from the thousands of coaching conversations
• A coaching style becoming a way of relating internally and externally to all the organization’s stakeholders

Case studies show how a wide range of international organizations have developed successful coaching strategies to increase the effectiveness of their businesses. This book will provide you with valuable insights whether you are a coach, an organization consultant, an HR professional or a Chief Executive.

"This book provides a rich source of knowledge, guidance and experience for anybody involved in the important business of helping drive coaching in organisations. After reading the book I take away a host of ideas and best practice that I will use in the business."
Ian Paterson, Ernst & Young LLP and MD, EMCC UK

"Like Peter's other books, Creating a Coaching Culture sits on my desk, not my bookshelf, because of its usefulness, depth of thought, and Peter's expertise."
Catherine Carr, doctoral candidate in Leadership Development and Executive Coaching, Carr & Associates leadership coaching

"The book clearly outlines why the creation of a coaching culture is critical to the success of any organisation. More importantly it describes the practical steps required to achieve this success and how you can measure progress and benefits along the journey."
Richard King, Serial NED and Coach, former Deputy Managing Partner for Ernst and Young

"In recent years, the concepts of leadership culture and coaching culture have become increasingly intertwined, to the extent that achieving a coaching culture is a common aspiration for organizations of all sizes … Peter Hawkins brings the topic up to date, using multiple case studies and an analytical approach that clarifies the challenges and how to address them."
David Clutterbuck, Visiting Professor, Oxford Brookes & Sheffield Hallam Universities, UK

"This book will be of benefit not only to those engaged in the people development professions, but also managers and leaders who are looking to enhance the value and potential contribution of their people."
Hilary Lines PhD, Executive and Team Coach, UK

"This is an eloquently written text that is recommended reading for coaches and mentors working in large organizations, for human resource managers and corporate management teams."
EMCC's International Journal

"Have just finished reading this it is excellent and like all Peter's books practical but well informed."
David Lane