Consumer Behaviour International Edition 1/e
1st Edition
1526850036
·
9781526850034
© 2024 | Published: September 1, 2023
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, et…
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Part One: Introduction
CHAPTER 1: Consumer Behavior and Marketing Strategy
Part Two: External Influences
CHAPTER 2: Cross-Cultural Variations in Consumer Behavior
CHAPTER 3:Demographics and Social Stratification in Modern Societies
CHAPTER 4: Changing Global Consumers: Trends and Cultural Change
CHAPTER 5: Culture, Diversity, and Consumer Behavior: An Examination of Subcultural Influences
CHAPTER 6: Changing Societies: Families and Households as Socializing Agents
CHAPTER 7: Group Influences on Consumer Behavior
Part Two Cases: 2–1 through 2–8
Part Three: Internal Influences
CHAPTER 8 Perception
CHAPTER 9: Learning, Memory, and Product Positioning
CHAPTER 10: Motivation, Personality, and Emotion
CHAPTER 11: Attitudes and Influencing Attitudes
CHAPTER 12: Self-Concept and Lifestyle
Part Three Cases: 3–1 through 3–9
Part Four: Consumer Decision Process
CHAPTER 13: Situational Influences
CHAPTER 14: Consumer Decision Process and Problem Recognition
CHAPTER 15: Information Search
CHAPTER 16: Alternative Evaluation and Selection
CHAPTER 17: Outlet Selection and Purchase
CHAPTER 18: Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Part Four Cases: 4–1 through 4–8
Part Five: Organizations as Consumers
CHAPTER 19: Organizational Buyer Behavior
Part Five Cases: 5–1 through 5–2
Part Six: Consumer Behavior and Marketing Regulation
CHAPTER 20: Marketing Regulation and Consumer Behavior
Part Six Cases: 6–1 through 6–2
Appendix A Consumer Research Methods
Appendix B Consumer Behavior Audit
Indexes
CHAPTER 1: Consumer Behavior and Marketing Strategy
Part Two: External Influences
CHAPTER 2: Cross-Cultural Variations in Consumer Behavior
CHAPTER 3:Demographics and Social Stratification in Modern Societies
CHAPTER 4: Changing Global Consumers: Trends and Cultural Change
CHAPTER 5: Culture, Diversity, and Consumer Behavior: An Examination of Subcultural Influences
CHAPTER 6: Changing Societies: Families and Households as Socializing Agents
CHAPTER 7: Group Influences on Consumer Behavior
Part Two Cases: 2–1 through 2–8
Part Three: Internal Influences
CHAPTER 8 Perception
CHAPTER 9: Learning, Memory, and Product Positioning
CHAPTER 10: Motivation, Personality, and Emotion
CHAPTER 11: Attitudes and Influencing Attitudes
CHAPTER 12: Self-Concept and Lifestyle
Part Three Cases: 3–1 through 3–9
Part Four: Consumer Decision Process
CHAPTER 13: Situational Influences
CHAPTER 14: Consumer Decision Process and Problem Recognition
CHAPTER 15: Information Search
CHAPTER 16: Alternative Evaluation and Selection
CHAPTER 17: Outlet Selection and Purchase
CHAPTER 18: Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Part Four Cases: 4–1 through 4–8
Part Five: Organizations as Consumers
CHAPTER 19: Organizational Buyer Behavior
Part Five Cases: 5–1 through 5–2
Part Six: Consumer Behavior and Marketing Regulation
CHAPTER 20: Marketing Regulation and Consumer Behavior
Part Six Cases: 6–1 through 6–2
Appendix A Consumer Research Methods
Appendix B Consumer Behavior Audit
Indexes
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
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